World Class Website: How can exporters improve their website?

Every company is unique, and so is its website. While no website is perfect, some brands could reach the high standard of a world class website or e-commerce. Excellent websites do not just focus on the beauty of their website.

Moreover, they have figured out how to turn their websites and e-commerce into an inbound marketing powerhouse, essential in business success in the digital age. The purpose of the website is to generate prosperous leads.

In This Article You Will Read:

• Four tips to improve your website
• Some essential requirements of a great website
• Final Thoughts to improve your website to an inbound marketing website

• Technology and innovation

  The website needs to be accessible, Which means it needs to be built on solid technology and the right platform. It should be reliable, scalable, accessible and responsive, and integrate with other systems.
  Moreover, it should work quickly and elegantly from end-user and content editor points of view.

• Content richness

  The webpage content aids discoverability and helps buyers at any buying cycle stage. The content should be regularly published, fresh and valuable.
  The contents also should be consistent and easily shareable on your social media to encourage social engagement, discussion, or community.

• Vision and value proposition

  The website does not just help people do something, but it also makes them feel something. Your brand story, core values, and what makes you different should be in every part of your website.

• Outstanding digital experience

  The website must put users at the heart of the site's design; you'll find that hard to do unless you know precisely your target audiences. The way a website responds to a user's actions on every device plays a massive role in brand awareness and its ability to persuade and inspire action.
  A great website offers navigation and prompts interactions and, ultimately, the desired action.

• Headers and Footers of pages

  Try to include Headers and footers on most of your pages, landing pages, blog posts, and even on 'No Results Found' pages.

• Color Palette

  The choice of color also plays an important role in the usability and user interface of the website. This decision is usually more subjective than the other requirements on this list.

• Menu Navigation

  Whether it’s a list of links in the title or a clear, compact hamburger button in the corner, every website needs at least navigation assistance on the homepage and other important pages.

• Branding

  When they land for the first time, many tourists' eyes will instinctively swim towards this area to make sure they are in the right place.

• Search Bar

  In addition to navigating the menu, you can also place a search bar at the top of the page to allow users to search for content on your website using keywords.

• Headings

  The title is the key to building the visual hierarchy we discussed earlier, especially on pages that contain a lot of text.
  When people scroll through your page looking for what they are looking for, a clear and easy-to-understand headline will warn readers not to stop scrolling after finding what they are looking for.

You may already have a website and other digital assets. ExportGrant will conduct a thorough audit to recommend the necessary changes and new requirements to improve it.

Your website is a central piece for digital export development where all your potential customers interact with your business. If your digital assets are not up to the standard, we will develop them as per the required level to cater to an online market.

We provide web design, copywriting, and SEO for your website/e-commerce to improve it to the powerhouse that generates strong leads. Book a free consultation with us.